Blog Post: Social Media Best Practices for Customer Service Channels
Since the inception of social media, businesses have strived to use it for marketing; however, a growing number of companies are realizing the potential of social channels for customer service.
View ArticleBlog Post: Is Facebook Useful for B2B Lead Generation?
There are those who don’t see Facebook as a viable lead generation tool, especially for B2B marketers. To those people, Jason Miller of Marketo says, “You need a new strategy!”
View ArticleBlog Post: How to Use Twitter’s Vine App for SMB Marketing
Twitter made their Vine app universally available just as the news broke that the microblogging network itself has become the fastest growing social platform in the world. If you’ve not yet heard of...
View ArticleBlog Post: Facebook Marketing Lessons from Leading Retailers
There is no one-size-fits-all solution in social media marketing. However, industry-level insights offer benchmarks and important best practices, based on the experiences of other companies. In a...
View ArticleWiki Page: Google +1
Users can click the +1 button on the Google+ social network to indicate they like a specific piece of content. However, the +1 button can also be applied to website or blog content, as well as ads from...
View ArticleBlog Post: B2B vs B2C Social: Which Metrics Matter to Your Company?
B2B and B2C are inherently different in a way that absolutely impacts their strategies in social media. In B2B, you are a company trying to reach another decision-maker in a company; you’re reaching...
View ArticleBlog Post: 6 Social Content Creation & Editing Tools for Repurposing Existing...
Repurposing social content allows companies to get more bang for their buck, so to speak. Once you've invested in the creation of a piece of content, it can be used in a number of ways to increase its...
View ArticleBlog Post: "Facebook City" Takes 100-Mile Market to New Heights with Local...
Have you ever heard of Facebook City? In August 2011, Keisuke Hiwatashi, mayor of rural Takeo in Japan, did something drastic during the city’s rebranding. He replaced the city website with a Facebook...
View ArticleBlog Post: Boost Facebook Engagement 4 Tips from Vans
one million Facebook fans for their Canadian page, with over 120,000 talking about it on Facebook in the last week alone. How do brands encourage such great engagement among fans on a social network?
View ArticleBlog Post: Socially Shareable Videos: 5 B2C Brands Creating Great Content on...
Making a great video is one thing, but the social web has allowed brand videos to absolutely explode in popularity, with users doing the work of promoting advertising content through social sharing.
View ArticleBlog Post: How to Write a Customer Success Story Optimized for Social Sharing
Customer success stories can be a great tool for online marketers. Each one is an opportunity to celebrate the success of a client, as well as your contribution to their ability to meet their business...
View ArticleWiki Page: Wiki
Wikis allow a number of people to collaborate on writing and editing information for the web. If one person has made a mistake in a document, others can revert the page back to its original state or...
View ArticleWiki Page: Forum
A forum is an online community, typically with message boards where users can participate in discussions. Users may use a real name or a screen name, depending on the purpose of the interaction. Why Do...
View ArticleBlog Post: How Nurturing Grassroots Innovation Can Help Your Company “Do More”
The next generation of management will need to go beyond merely “managing” employees. Staying relevant will necessitate fully harnessing employees' intellectual potential with the power of grassroots...
View ArticleBlog Post: Using Social Media to Drive Product Innovation: Squishable.com's...
Facebook is a great tool for social listening, in order to better understand the needs of your customers. Stuffed animal makers at Squishable.com took this one step further, by using Facebook as a...
View ArticleBlog Post: Everything You Need to Know to Create Engaging Company Updates on...
In our How to Engage Your Audience on LinkedIn series, we covered a number of strategies for mastering your business presence on the growing social network of professionals.
View ArticleBlog Post: 3 Google+ Tools That Helped LateRooms.com Engage Fans & Build...
As of the latest estimate, Google+ now boasts over 343 million monthly active users, making it second only to Facebook on the list of the world’s largest social networks.
View ArticleBlog Post: Using Facebook Ads & Quality Content to Drive Sales: Tough Mudder...
Over the past year, there has been much argument and commentary over Facebook’s value as a sales driver. Social media marketing is great for online PR, brand building and even customer service. But can...
View ArticleBlog Post: Social Engagement Beyond Mainstream Networks: Community Building...
Building a community around your business on popular social networks Facebook, Google+, Twitter and LinkedIn is a great way to stay connected with fans and customers of the brand.
View ArticleBlog Post: Building a Vibrant Social Community: Lessons for SMBs from...
In a recent interview with Andrew Miller, a member of the Dell small business marketing team, Enterprise Nation founder Emma Jones recommended that small businesses absolutely must embrace social media.
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